Oronine
The Oronine is a historical disinfection ointment brand by Otsuka pharmathy. They are selling it over 65 years. Our mission is make the brand younger without losing current customer. We have to find out the right balance of newness and tradition. We are digging insight of young moms always, and our TV spots are always welcomed by moms. We are keep making over 10 years with the same team.
Shiri 100
Shiri 100 was interesting social contents series. Concept is “Use your body“, because now is the era you can find out right “information“ on the internet easily. But the “information” and the “experience” you actually do is completely different.
So, we picked 100 experiences with people who has unique lifestyle. And they experience and shoot it by themselves. Then we edit the footages and making social contents, that become TV spots sometime.
It’s not like RedBull kind of hard experiences, just like the things you could do but you have never done. Because we want to support people actually go out and try. When you experience something, you will take a risk, but the Oronine will be supporting you, that’s the message.
Oronyaine
Oronyaine is the app for give relax for busy moms. You can pet the kitty called Oronyaine, that’s it. But the simplicity is good for busy moms and it works very well. We had over 100,000 downloads and it’s runned 10 years (It’s finished in 2020). The name is a simple silly pun. “Nyaine” is a “Miaou” of Japanese. Oronine > Oronyaine..
This app, When the Oronyaine is petted, he prase mom’s hands like “Your hand is so smooth as fresh tofu“, “I want to be petted without screen glass“… etc. it’s so addictive.
