Hello, I’m Shingo.
Shingo Ohno is a visual-based Creative Director from Japan, currently working at R/GA Singapore (which means I am Japanese but speak English). Before this, I accumulated my career for 13 years at Wieden+Kennedy Tokyo and worked at TYO Inc, one of the largest production companies in Japan.
I love coming up with ideas to solve problems in unexpected ways. I have the skills and experience to realize these ideas using the most appropriate (or perhaps the most inappropriate) technology and media. Please take a look at the Works page for more details.
As a byproduct, I have won over 50 domestic and international awards, including Cannes, The One Show, New York Festival, and London International Awards. (Please see below for details.)
Above is an overview, and I will provide a more in-depth introduction next.
I was born in Tokyo and majored in Graphic Design at Musashino Art University. After graduation, I joined TYO Inc, one of the largest production houses in Japan. There, I worked on various media productions including TV spots, music videos, websites, and large-scale videos.
In the 2000s, as a director, I focused on creating online campaigns centered around websites. Yes, it was the era of Flash. I was involved in various experimental website projects, such as sites that generate music automatically with each visit, a community site where over 100,000 people live in a cup noodle house, and an interactive remix music video. My clients included Sony, Casio, Honda, Toyota, and Nisshin etc, and the experience and ability to understand technology from that era still serve me well today.
In 2006, I worked three months at Unit 9, a sister company of TYO, through an Exchange Program.
I joined Wieden+Kennedy Tokyo in 2007, where I deeply pursued branding. Branding at W+K was not about “decorate” but about identifying the essence of a “brand truth” and expressing it in an impactful way. This approach is still ingrained in me.
At W+K, I worked on a wide variety of projects including TV commercials, websites, social networks, OOH, and events. I've even created some weird items such as instruments that produce sound when sneakers are bent, or devices that splash water to leeks when people tweet. Because we thought that was necessary. I have worked with clients like Nike, Google, IKEA, Spotify, Airbnb, PlayStation, Ben & Jerry's, and Oronine. Additionally, as a freelancer, I have also created educational programs for NHK.
Since 2021, I have been living in Singapore, working as a Creative Director at R/GA Singapore. I am constantly thinking about how I can offer new value in Singapore, a new place for me, while understanding the local culture and applying my experience in digital and branding that I cultivated in Japan.
Outside of work, I enjoy life by playing guitar while riding a two-wheeled skateboard, writing experimental calligraphy (such as endlessly writing "Ramen"), and exploring local food in Singapore.
🏅Awards🏅
I’ve got Cannes, One show, New York Festival, London International Award etc. Below are the details.
2024
GONG AWARDS
/Social & Influencer Gongs - Gold
/Direct Gongs (Best Integrated Direct-led Campaign) - Silver
/PR Gongs- Bronze
/Direct Gongs (Creative Effectiveness) - Bronze
2023
Tokyo TDC Annual Awards / RGB Prize
(A DECADE TO DOWNLOAD – The Internet Yami-Ichi 2012 – 2021)
2019
ACC Film Festival / Winner
(Oronine, TV spot)
Transit Advertising Awards / Winner
(Oronine, TV spot)
Japan Media Arts Festival / Jury Selections
(Viewpoint Science / Kagakunomikata)
2018
ACC Film Festival / Winner
(Oronine, TV spot)
2016
GOOD DESIGN AWARD / WINNER
(Viewpoint Science / Kagakunomikata)
US International Film & Video Festival / GOLD CAMERA
(Viewpoint Science / Kagakunomikata)
2013
AD FEST / Bronze
(Oronine, TV spot)
Yahoo Japan Internet Creative Award / Nominated
(still in the sky)
2012
Japan Media Arts Festival / Jury Selections
(salyu x salyu, muse’ic visualiser)
Tokyo Interactive Ad Award / Finalist
(salyu x salyu, muse’ic visualiser)
2011
One Show Interactive / Gold, Silver
(Nike, Nike Music Shoe)
AD FEST / Gold
(Nike, Nike Music Shoe)
Tokyo Interactive Ad Award / Gold, Best craft
(Nike, Nike Music Shoe)
2010
Cannes Film Craft Lion/ Silver
(Nike, Nike Music Shoe)
Cannes Film Lion / Bronze
(Nike, Nike Music Shoe)
London International Awards - Film/ Silver
(Nike, Nike Music Shoe)
London International Awards - Digital / Bronze
(Nike, Nike Music Shoe)
London International Awards - New Category / Bronze
(Nike, Nike Music Shoe)
Spikes Asia, Digital / Gold
(Nike, Nike Music Shoe)
Japan Media Arts Festival / Jury Selections
(Nike, Nike Music Shoe)
Tokyo Interactive Ad Award / Silver
(Google, Election Campaign)
Tokyo Interactive Ad Award / Silver
(Google, Search Campaign)
Tokyo Interactive Ad Award / Bronze
(Oronine, App)
Galaxy Award / Winner
(Oronine, TV spot)
2009
Blue Nikkan AD Grand Prix / Grand Prix
(Nike, Never say never)
Yomiuri Advertising Awards / Gold
(Google, Election Campaign)
Transit Advertising Awards / Winner
(Google, Dekirukoto Campaign)
NIKKEI AD Awards / Winner
(Google, Dekirukoto Campaign)
Tokyo Interactive Ad Award / Silver
(Google, Dekirukoto Campaign)
Tokyo Interactive Ad Award / Bronze
(Google, Obama banner)
2008
New York Festivals / Finalist
(Toyota, Prius’s campaign site)
The Webby Awards / official Honoree
(Toyota, Prius’s campaign site)
Tokyo Interactive Ad Award / Bronze
(Uniden, “Fact“ project)
Tokyo Interactive Ad Award / Finalist
(Kincho, Ippatsu Meichu)
AD FEST / Finalist
(Kincho, Ippatsu Meichu)
2007
W3 Awards / Silver
(TYO-ID, Map or Rap?)
2006
FLASHFORWARD / WINNER 3D
(CASIO, G’z One official site)
Tokyo Interactive Ad Award / Bronze
(CASIO, G’z One official site)
2005
New York Festivals / Silver
(CASIO, G’z One official site)
London International Awards / Finalist
(Racing Stripes, web site)
2004
Cannes Cyber Lions / Silver
(Sony, Walkman official site)
2003
One Show Interactive / Gold
(Sony, WEGA-Experience Simulator)
Tokyo Interactive Ad Award / Bronze
(Sony, WEGA-Experience Simulator)
2002
London International Awards / Finalist
(Sony, WEGA-Experience Simulator)
2001
New York Festivals / Finalist
(NTT DATA, MIND THE BANNER)
London International Awards / Finalist
(NTT DATA, MIND THE BANNER)
Japan Media Arts Festival / Jury Selections
(NTT DATA, MIND THE BANNER)
One Show Interactive / Finalist
(NTT DATA, MIND THE BANNER)
GOOD DESIGN AWARD / Winner
(NTT DATA, MIND THE BANNER)
London International Awards / Finalist
(Sony, W.)
New York Festivals / Finalist
(Sony, W.)