Hello, I’m Shingo.

Shingo Ohno is a Japan-born Creative Director with over 20 years of experience leading campaigns for global brands such as Nike, Google, KFC, IKEA, and Spotify.

I’m currently based in Singapore with R/GA, after spending 13 years at Wieden+Kennedy Tokyo and starting my career at TYO Inc., one of Japan’s largest production companies.

I love coming up with ideas that solve problems in unexpected ways—and then making them real using the most fitting (or sometimes the most unconventional) technology and media. Over the years this approach has earned me more than 50 domestic and international awards, including Cannes Lions, The One Show, New York Festivals, and the London International Awards.

I began my career at TYO, where I worked on TV spots, music videos, websites, and large-scale productions. In the early 2000s, as a director, I focused on experimental online campaigns—yes, it was the Flash era. Projects ranged from a Walkman site that generated new music automatically on each visit, to Namazon, a community where 100,000 people lived in virtual Cup Noodle houses. I also created interactive music projects like muse’ic visualiser, blending design, sound, and play.

In 2007 I joined Wieden+Kennedy Tokyo, where I learned that branding is not about decoration but about finding a brand’s truth and expressing it in bold ways. At W+K, I led work across TV, digital, social, OOH, and events—sometimes inventing unexpected objects, like sneakers that play music or leeks that splash water when people tweet. Clients included Nike, Google, PlayStation, IKEA, Spotify, Airbnb, Ben & Jerry’s, and Otsuka.

Since 2021 I have been with R/GA Singapore, where I bring together my experience in Japan with new insights from Asia to create new value. At R/GA I led the Gen Z–focused rebranding of KFC Singapore (recognized with Effie and Gong Show Gold). I also directed global campaigns for The Battle Cats, a Japan-born mobile game with over 100 million downloads worldwide, guided the creative direction of Samsung’s global Instagram account with over 5 million followers, and drove regional branding for Prudential across Southeast Asia.

Outside of work, I enjoy playing guitar, writing playful calligraphy (like endlessly repeating “Ramen”), skating around on a two-wheeled board, and exploring Singapore’s food culture.

🏅Awards🏅

My work has been recognized with awards including Cannes Lions, The One Show, New York Festivals, and the London International Awards. Details are listed below.

2025

EFFIE AWARDS singapore - F&B Category

🏆 Finalist - KFC, Sonic Sauce

2024

GONG AWARDS

🏆 Social & Influencer Gongs - Gold
🏆 Direct Gongs (Best Integrated Direct-led Campaign) - Silver
🏆 PR Gongs- Bronze
🏆 Direct Gongs (Creative Effectiveness) - Bronze

(KFC, Best Biter Hire)

2023

Campaign ASIA - Agency of the Year

🏆 Marketer Partnership of the Year - KFC Singapore and R/GA Singapore

Tokyo TDC Annual Awards - RGB Prize

🏆 Winner - A DECADE TO DOWNLOAD – The Internet Yami-Ichi 2012 – 2021

2019

ACC Film Festival

🏆 Winner - Oronine, TV spot

Transit Advertising Awards

🏆 Winner - Oronine, TV spot

Japan Media Arts Festival

🏆 Jury Selections - Viewpoint Science (Kagakunomikata)

2018

ACC Film Festival

🏆 Winner - Oronine, TV spot

2016

GOOD DESIGN AWARD

🏆 WINNER - Viewpoint Science (Kagakunomikata)

US International Film & Video Festival

🏆 GOLD CAMERA - Viewpoint Science (Kagakunomikata)

2013

AD FEST

🏆 Bronze - Oronine, TV spot

Yahoo Japan Internet Creative Award

🏆 Nominated - Still in the sky

2012

Japan Media Arts Festival

🏆 Jury Selections - salyu x salyu, muse’ic visualiser

Tokyo Interactive Ad Award

🏆 Finalist - salyu x salyu, muse’ic visualiser

2011

One Show Interactive

🏆 Gold, Silver - Nike, Nike Music Shoe

AD FEST

🏆 Gold - Nike, Nike Music Shoe

Tokyo Interactive Ad Award

🏆 Gold, Best craft - Nike, Nike Music Shoe

2010

Cannes - Film Craft Lion

🏆 Silver - Nike, Nike Music Shoe

Cannes - Film Lion

🏆 Bronze - Nike, Nike Music Shoe

London International Awards - Film

🏆 Silver - Nike, Nike Music Shoe

London International Awards - Digital

🏆 Bronze - Nike, Nike Music Shoe

London International Awards - New Category

🏆 Bronze - Nike, Nike Music Shoe

Spikes Asia - Digital

🏆 Gold - Nike, Nike Music Shoe

Japan Media Arts Festival

🏆 Jury Selections - Nike, Nike Music Shoe

Tokyo Interactive Ad Award

🏆 Silver - Google, Election Campaign

Tokyo Interactive Ad Award

🏆 Silver - Google, Search Campaign

Tokyo Interactive Ad Award

🏆 Bronze - Oronine, Oronyaine App

Galaxy Award

🏆 Winner - Oronine, TV spot

2009

Blue Nikkan AD Grand Prix

🏆 Grand Prix - Nike, Never say never

Yomiuri Advertising Awards

🏆 Gold - Google, Election Campaign

Transit Advertising Awards

🏆 Winner - Google, Dekirukoto Campaign

NIKKEI AD Awards

🏆 Winner - Google, Dekirukoto Campaign

Tokyo Interactive Ad Award

🏆 Silver - Google, Dekirukoto Campaign

Tokyo Interactive Ad Award

🏆 Bronze - Google, Obama banner

2008

New York Festivals

🏆 Finalist - Toyota, Prius’s campaign site

The Webby Awards

🏆 Official Honoree - Toyota, Prius’s campaign site

Tokyo Interactive Ad Award

🏆 Bronze - Uniden, “Fact“ project

Tokyo Interactive Ad Award

🏆 Finalist - Kincho, Ippatsu Meichu

AD FEST

🏆 Finalist - Kincho, Ippatsu Meichu

2007

W3 Awards

🏆 Silver - TYO-ID, Map or Rap?

2006

FLASHFORWARD - 3D

🏆 WINNER - CASIO, G’z One official site

Tokyo Interactive Ad Award

🏆 Bronze - CASIO, G’z One official site

2005

New York Festivals

🏆 Silver - CASIO, G’z One official site

London International Awards

🏆 Finalist - Racing Stripes, web site

2004

Cannes Cyber Lions

🏆 Silver - Sony, Walkman official site

2003

One Show Interactive

🏆 Gold - Sony, WEGA-Experience Simulator

Tokyo Interactive Ad Award

🏆 Bronze - Sony, WEGA-Experience Simulator)

2002

London International Awards

🏆 Finalist - Sony, WEGA-Experience Simulator

2001

New York Festivals

🏆 Finalist - NTT DATA, MIND THE BANNER

London International Awards

🏆 Finalist - NTT DATA, MIND THE BANNER

Japan Media Arts Festival

🏆 Jury Selections - NTT DATA, MIND THE BANNER)

One Show Interactive

🏆 Finalist - NTT DATA, MIND THE BANNER

GOOD DESIGN AWARD

🏆 Winner - NTT DATA, MIND THE BANNER

London International Awards

🏆 Finalist - Sony, W.

New York Festivals

🏆 Finalist - Sony, W.