Hello, I’m Shingo.
Shingo Ohno is a Japan-born Creative Director with over 20 years of experience leading campaigns for global brands such as Nike, Google, KFC, IKEA, and Spotify.
I’m currently based in Singapore with R/GA, after spending 13 years at Wieden+Kennedy Tokyo and starting my career at TYO Inc., one of Japan’s largest production companies.
I love coming up with ideas that solve problems in unexpected ways—and then making them real using the most fitting (or sometimes the most unconventional) technology and media. Over the years this approach has earned me more than 50 domestic and international awards, including Cannes Lions, The One Show, New York Festivals, and the London International Awards.
I began my career at TYO, where I worked on TV spots, music videos, websites, and large-scale productions. In the early 2000s, as a director, I focused on experimental online campaigns—yes, it was the Flash era. Projects ranged from a Walkman site that generated new music automatically on each visit, to Namazon, a community where 100,000 people lived in virtual Cup Noodle houses. I also created interactive music projects like muse’ic visualiser, blending design, sound, and play.
In 2007 I joined Wieden+Kennedy Tokyo, where I learned that branding is not about decoration but about finding a brand’s truth and expressing it in bold ways. At W+K, I led work across TV, digital, social, OOH, and events—sometimes inventing unexpected objects, like sneakers that play music or leeks that splash water when people tweet. Clients included Nike, Google, PlayStation, IKEA, Spotify, Airbnb, Ben & Jerry’s, and Otsuka.
Since 2021 I have been with R/GA Singapore, where I bring together my experience in Japan with new insights from Asia to create new value. At R/GA I led the Gen Z–focused rebranding of KFC Singapore (recognized with Effie and Gong Show Gold). I also directed global campaigns for The Battle Cats, a Japan-born mobile game with over 100 million downloads worldwide, guided the creative direction of Samsung’s global Instagram account with over 5 million followers, and drove regional branding for Prudential across Southeast Asia.
Outside of work, I enjoy playing guitar, writing playful calligraphy (like endlessly repeating “Ramen”), skating around on a two-wheeled board, and exploring Singapore’s food culture.
🏅Awards🏅
My work has been recognized with awards including Cannes Lions, The One Show, New York Festivals, and the London International Awards. Details are listed below.
2025
EFFIE AWARDS singapore - F&B Category
2024
GONG AWARDS
🏆 Social & Influencer Gongs - Gold
🏆 Direct Gongs (Best Integrated Direct-led Campaign) - Silver
🏆 PR Gongs- Bronze
🏆 Direct Gongs (Creative Effectiveness) - Bronze
(KFC, Best Biter Hire)
2023
Campaign ASIA - Agency of the Year
🏆 Marketer Partnership of the Year - KFC Singapore and R/GA Singapore
Tokyo TDC Annual Awards - RGB Prize
🏆 Winner - A DECADE TO DOWNLOAD – The Internet Yami-Ichi 2012 – 2021
2019
ACC Film Festival
Transit Advertising Awards
Japan Media Arts Festival
🏆 Jury Selections - Viewpoint Science (Kagakunomikata)
2018
ACC Film Festival
2016
GOOD DESIGN AWARD
🏆 WINNER - Viewpoint Science (Kagakunomikata)
US International Film & Video Festival
🏆 GOLD CAMERA - Viewpoint Science (Kagakunomikata)
2013
AD FEST
Yahoo Japan Internet Creative Award
🏆 Nominated - Still in the sky
2012
Japan Media Arts Festival
🏆 Jury Selections - salyu x salyu, muse’ic visualiser
Tokyo Interactive Ad Award
🏆 Finalist - salyu x salyu, muse’ic visualiser
2011
One Show Interactive
🏆 Gold, Silver - Nike, Nike Music Shoe
AD FEST
🏆 Gold - Nike, Nike Music Shoe
Tokyo Interactive Ad Award
🏆 Gold, Best craft - Nike, Nike Music Shoe
2010
Cannes - Film Craft Lion
🏆 Silver - Nike, Nike Music Shoe
Cannes - Film Lion
🏆 Bronze - Nike, Nike Music Shoe
London International Awards - Film
🏆 Silver - Nike, Nike Music Shoe
London International Awards - Digital
🏆 Bronze - Nike, Nike Music Shoe
London International Awards - New Category
🏆 Bronze - Nike, Nike Music Shoe
New York Festivals Awards
🏆 Art Technique: Interactive – Gold
New York Festivals Awards
🏆 Digital & Interactive – Silver
Spikes Asia - Digital
🏆 Gold - Nike, Nike Music Shoe
Japan Media Arts Festival
🏆 Jury Selections - Nike, Nike Music Shoe
Tokyo Interactive Ad Award
🏆 Silver - Google, Election Campaign
Tokyo Interactive Ad Award
🏆 Silver - Google, Search Campaign
Tokyo Interactive Ad Award
🏆 Bronze - Oronine, Oronyaine App
Galaxy Award
2009
Blue Nikkan AD Grand Prix
🏆 Grand Prix - Nike, Never say never
Yomiuri Advertising Awards
🏆 Gold - Google, Election Campaign
Transit Advertising Awards
🏆 Winner - Google, Dekirukoto Campaign
NIKKEI AD Awards
🏆 Winner - Google, Dekirukoto Campaign
Tokyo Interactive Ad Award
🏆 Silver - Google, Dekirukoto Campaign
Tokyo Interactive Ad Award
🏆 Bronze - Google, Obama banner
2008
New York Festivals
🏆 Finalist - Toyota, Prius’s campaign site
The Webby Awards
🏆 Official Honoree - Toyota, Prius’s campaign site
Tokyo Interactive Ad Award
🏆 Bronze - Uniden, “Fact“ project
Tokyo Interactive Ad Award
🏆 Finalist - Kincho, Ippatsu Meichu
AD FEST
🏆 Finalist - Kincho, Ippatsu Meichu
2007
W3 Awards
🏆 Silver - TYO-ID, Map or Rap?
2006
FLASHFORWARD - 3D
🏆 WINNER - CASIO, G’z One official site
Tokyo Interactive Ad Award
🏆 Bronze - CASIO, G’z One official site
2005
New York Festivals
🏆 Silver - CASIO, G’z One official site
London International Awards
🏆 Finalist - Racing Stripes, web site
2004
Cannes Cyber Lions
🏆 Silver - Sony, Walkman official site
2003
One Show Interactive
🏆 Gold - Sony, WEGA-Experience Simulator
Tokyo Interactive Ad Award
🏆 Bronze - Sony, WEGA-Experience Simulator)
2002
London International Awards
🏆 Finalist - Sony, WEGA-Experience Simulator
2001
New York Festivals
🏆 Finalist - NTT DATA, MIND THE BANNER
London International Awards
🏆 Finalist - NTT DATA, MIND THE BANNER
Japan Media Arts Festival
🏆 Jury Selections - NTT DATA, MIND THE BANNER)
One Show Interactive
🏆 Finalist - NTT DATA, MIND THE BANNER
GOOD DESIGN AWARD
🏆 Winner - NTT DATA, MIND THE BANNER
London International Awards
🏆 Finalist - Sony, W.
New York Festivals
🏆 Finalist - Sony, W.