Fresh Push Play
Wieden+Kennedy Tokyo had an own music label called Tokyo Lab. We made an app with HIFANA who is an artist of the Tokyo Lab. With the app, you can sample sounds with iPhone’s mic and can play as MPC that is a main equipment of HIFNA. And also you can scratch the sounds you just sampled, in addition there is a Chaospad-ish interface and effect too. That was really fun project!
*Now the app finished. Because we gave up to update for never ending version up of iOS.
Remix Your City
After we made an app, we also made a promotion/music video of the app. HIFANA is demonstrating the app with fun way. We wanted to shoot their performance on a street. But it’s hard to get a permission by police. Then we came up the idea for performing on the sea. Because no one will be around us and we can have a big noise without police!
We rent a Yakatabune (Japanese traditional party boat) and decorated with a lot of LEDs. and went to Tokyo bay, then HIFANA performed with special audience. The party was insane! But also police was coming even on the sea👮♂️(you can see them at last scene of the video). But that was just caution and fine.