IKEA
We made the IKEA Japan’s brand campaign. The concept was “The Adventure of Relaxing“. For Japanese people, relax means just a chill. But relaxation isn't just passive. IKEA can help people move from empty relaxation to fulfilling relaxation.
Under the concept, we made film series “HOME MEMES”. To tinker with your relaxing time, you must first tinker with your organization. IKEA provides a huge range of innovative organization solutions that help you maximize your space. Which is especially important in winter, when everyone is cooped up inside. In the spots, we show how specific IKEA products can help us organize and make the most of our living rooms during the cold months. To enjoy our home life in whatever way we see fit. To let down our guard. And enjoy the little private moments—as odd, particular, or unique as they may be. These little private moments are adventures. They are explorations of what relaxing time can be.
Comfy sound
For Summer, we made a bit different series. IKEA makes a wide range of products and solutions that help you find the temperature that's just right for you. And when you feel comfortable, you sound comfortable. In Japan, there’s a lot of different ways to express how you feel. In the following executions, we show different vocal expressions of comfort. And we streeeeeeeeeeeeeeetch them while people are using IKEA summer products. To show just how good just right feels.
Bite size animations
These are the short animation series for social post from IKEA’s instagram. The products are the center, but also make it fun with the stories.