Spotify
For the playlist campaign, we picked some interesting playlists’ titles which user made and replied it. For example, for the title “Silent focus as in a forest“, we reply “For the person who made the playlist, are you sure to be able to have a focus in a forest?“ in our TV spot. In the spot, some girl is trying to stick a smartphone protection (you need a big concentration for avoiding air bubbles) in a forest but it’s a bit windy also a deer keep watching her (imagine so many mosquitoes there too), and she failed.
And we have OOH too and these are a lot places in Tokyo!
Spotify stage
We made a Spotify’s movie booth called “Spotify stage“ at Countdown Japan the biggest music festival in Japan. At the booth, people could experience the “big entrance” moment as a superstar (I did a sample on the movie). When people participate, they choose props like guitar, keyter, boom box, LED sunglasses, wig whatever they want. Then they stand on a small elevator that go up to the center of the stage and just act as a superstar. We have professional 3 cameras switching system and give the movie file to people right after the experience. And also their friend can shoot from audience side too. It’s a good gift for their social post.
And of course people can experience the Spotify when they are queuing.